Who is the target market for Nordstrom?

Set to almost double its current off-price offering by 2020, Nordstrom is focused on engaging the Millennial demographic with the expectation that these consumers will cross purchase in its full price stores as they grow older and become more affluent.

What kind of retailer is Nordstrom?

fashion retailer
WHO: Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 356 stores in the U.S. and Canada, including 100 Nordstrom stores; 247 Nordstrom Rack stores; two clearance stores; and seven Nordstrom Local service hubs.

What category is Nordstrom?

Nordstrom is an American luxury department store that offers a wide variety of designer clothing and footwear, cosmetics, and home goods. Founded in 1901 in Seattle, Washington as a shoe store, Nordstrom is now the top luxury apparel retailer in the United States in terms of sales.

Is Nordstrom a specialty retailer?

Going public in 1971, the company was formally renamed Nordstrom, Inc. Two years later, annual sales surpassed $100 million, and the company was recognized as the largest-volume fashion specialty store on the West Coast.

Is Nordstrom a multi brand retailer?

and other personal data, to mass, premium and luxury brands in exchange for rewards and benefits. Kohl’s was rated very close to Macy’s while Nordstrom came in a distant third in a field of 12 multi-brand retailers.

What is Nordstrom’s strategy?

Continuing to Lead the Future of Retail Nordstrom’s customer strategy is centered on three strategic pillars: providing a compelling product offering, delivering outstanding services and experiences and leveraging the strength of the Nordstrom brand.

Is Nordstrom a clothing brand?

Nordstrom’s brand “Nordstrom” encompasses pretty much everything — as you’d expect. It spans a wide variety, but the company tone is consistent: timeless, fun, and modernized.

What demographic shops does Nordstrom have?

With an average age of 43, Nordstrom shoppers are a decade or so younger than the norm for U.S. department stores. Nearly 40 percent are the heavily pursued age group under 45 years old. And among Americans with household incomes of $300,000 or more, 62 percent shop at Nordstrom, the company says.

What kind of store is Nordstrom Rack?

off-price department store
Nordstrom Rack (stylized as NORDSTROM rack) is an American off-price department store chain founded in 1973, and a subsidiary of the luxury department store chain Nordstrom.