What is licensing and merchandising?

A product (or merchandise) license allows licensees to leverage popular IP to create branded products, usually for a specific period of time. Merchandise licensing has benefits for both the licensor and the licensee. The licensor is able to offer new products that fall outside its core competencies.

What does licensed merchandise mean?

Licensed Merchandise means any goods (including photographs and memorabilia) bearing Institution Trademarks and, with respect to the Online Store, services (including auction) bearing the Institution Trademarks.

What licensing means?

Licensing is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment. The multinational firm doesn’t have to expend its own resources to manufacture, market, or distribute the goods.

What is licensing in retail?

What is Licensing? The technical definition of licensing is “the process by which a brand or property owner extends a trademark or character out of its principle environment and onto products of a completely different nature.” Licensing is a win-win for brands and retailers.

What are the 3 P’s of licensing?

protection, promotion, and profit
A. The 3 P’s of collegiate licensing are protection, promotion, and profit.

What are the examples of licensing?

Types of licensing

• Mass licensing for software. Mass licensing is a licensing that is used by individuals to be able to apply for software on personal computers.
• Patent.
• Brand and trademark.
• Character and artwork.
• Vehicle licensing.
• Academia.

What is merchandise licensing and product licensing?

Merchandise Licensing and Product Licensing Explained. Product licensing may be the best kept secret in business. The practice allows brands to expand their product offering while providing revenue streams. Product licensing may be the best kept secret in business.

What are the benefits of a merchandising licensing agreement?

Both the licensor and the licensee can benefit from the establishment of a merchandising licensing agreement. For the licensor, granting the rights to their property to another party can provide a revenue stream from merchandise that the owner does not have the experience, capital, market knowledge or desire to sell on their own.

What is the global sales of licensed merchandise?

According to the Licensing Industry Merchandiser’s Association, global retail sales of licensed merchandise totaled almost $262 billion in 2016. These agreements can grant exclusive rights to the licensee, or be nonexclusive and have restrictions on geographic markets or the right of licensee to grant sublicenses.

Which countries sell the most licensing merchandise?

The U.S. and Canada accounted for 62.2 percent of the total. The retail sales of licensed merchandise in both countries grew steadily the last few years reaching $95.3 billion in 2011 with character licensing, corporate brand licensing, fashion and sports licensing.